A selection of media releases and interviews relating to our company, our clients and the sponsorship industry.
Please use the navigation on the right to browse our archive of articles.
Pippa comments in Marketing about F100
8 September 2010
Read Pippa's comments about F100 and how this model might work in other arenas.
8 September 2010
Read Pippa's comments about F100 and how this model might work in other arenas.
Green Shoots?
7 September 2010
Sponsorship of football and tennis appear to be growing significantly, but are the arts doing as well?
7 September 2010
Sponsorship of football and tennis appear to be growing significantly, but are the arts doing as well?
Sponsorship Consulting News & Views July 2010
1 July 2010
This edition talks about how to say goodbye to a sponsorship, NASCAR and ambush marketing at the FIFA World Cup.
1 July 2010
This edition talks about how to say goodbye to a sponsorship, NASCAR and ambush marketing at the FIFA World Cup.
England's early exit
1 July 2010
Pippa Collett commments in Marketing Week on the potential impact of England's untimely exit from FIFA World Cup
1 July 2010
Pippa Collett commments in Marketing Week on the potential impact of England's untimely exit from FIFA World Cup
London Looks to Learn From Others' Olympic Mistakes
23 June 2010
As government funding is being cut, Pippa Collett comments in the Wall Street Journal about securing the legacy of London 2012.
23 June 2010
As government funding is being cut, Pippa Collett comments in the Wall Street Journal about securing the legacy of London 2012.
Floyd Landis falls from grace
20 May 2010
Pippa Collett is quoted in the Wall Street Journal on the damage to Floyd Landis as a sponsorship proposition in the wake of his drug-taking admissions.
20 May 2010
Pippa Collett is quoted in the Wall Street Journal on the damage to Floyd Landis as a sponsorship proposition in the wake of his drug-taking admissions.
Sponsorship Consulting News & Views May 2010
11 May 2010
This editions focuses on recession recovery and Adidas's London Marathon activation.
11 May 2010
This editions focuses on recession recovery and Adidas's London Marathon activation.
Sponsorship Consulting sends Collett on secondment to Cisco
4 May 2010
Cisco took over as Network Infrastructure Supporter of the London 2012 Olympic and Paralympic Games in the summer of 2009 from Nortel Networks, the original partner in this category who had gone into administration. With limited experience of sponsorships of this size and stature, Cisco preferred to call on heavyweight external assistance to create their leveraging programme.
4 May 2010
Cisco took over as Network Infrastructure Supporter of the London 2012 Olympic and Paralympic Games in the summer of 2009 from Nortel Networks, the original partner in this category who had gone into administration. With limited experience of sponsorships of this size and stature, Cisco preferred to call on heavyweight external assistance to create their leveraging programme.
Fans v. Glazers
28 April 2010
Manchester United's sponsors are coming under pressure to back MUST, the supporters' group aiming to 'reclaim' MU for fans. Pippa Collett comments on the risks of the situation for big brands.
28 April 2010
Manchester United's sponsors are coming under pressure to back MUST, the supporters' group aiming to 'reclaim' MU for fans. Pippa Collett comments on the risks of the situation for big brands.
Time is running out fast to cash in on 2012 Olympics
19 March 2010
Pippa Collett comments in this Markets & Anaylsis piece by Matthew Beard, Sports News Correspondent in the Evening Standard.
19 March 2010
Pippa Collett comments in this Markets & Anaylsis piece by Matthew Beard, Sports News Correspondent in the Evening Standard.
npower energises the Football League
17 March 2010
The record-breaking £21 million 3 year deal secured by the Football League offers npower multiple commercial and corporate responsibility touchpoints. Pippa Collett comments in Communicate Magazine.
17 March 2010
The record-breaking £21 million 3 year deal secured by the Football League offers npower multiple commercial and corporate responsibility touchpoints. Pippa Collett comments in Communicate Magazine.
Sponsorship Consulting News & Views (March 2010)
10 March 2010
Protecting your brand post Tigergate and Terrygate, highlights from the Hollis Sponsorship Awards and the opportunity to win tickets to the Think!Sponsorship conference next month.
10 March 2010
Protecting your brand post Tigergate and Terrygate, highlights from the Hollis Sponsorship Awards and the opportunity to win tickets to the Think!Sponsorship conference next month.
Let the sponsorships begin
10 March 2010
Pippa Collett talks to Wall Street Journal about London 2012 sponsors.
10 March 2010
Pippa Collett talks to Wall Street Journal about London 2012 sponsors.
Resisting knee-jerk reactions: John Terry's sponsors will consider their options
1 February 2010
In the light of recent allegations into John Terry's private life, Pippa Collett comments in Marketing Week on how his personal sponsors are likely to react.
1 February 2010
In the light of recent allegations into John Terry's private life, Pippa Collett comments in Marketing Week on how his personal sponsors are likely to react.
New dates for Introduction to Sponsorship webcast series
26 January 2010
- Due to unprecedented demand, Sponsorship Consulting has announced a new set of dates for their five module webcast series that is essential material for anyone involved in sponsorship, especially those who are newcomers to the discipline.
26 January 2010
- Due to unprecedented demand, Sponsorship Consulting has announced a new set of dates for their five module webcast series that is essential material for anyone involved in sponsorship, especially those who are newcomers to the discipline.
Sponsorship Consulting News & Views
18 January 2010
As we enter a new decade, this edition of News & Views focuses on some of the trends that will shape sponsorship going forward.
18 January 2010
As we enter a new decade, this edition of News & Views focuses on some of the trends that will shape sponsorship going forward.
Sunk or salvaged? Sponsorships post recession.
1 January 2010
Sponsorship is often the first casualty in a recession, but is this justified? Pippa Collett explores the benefits of maintaining sponsorship for the long term in Argent, the journal of the Financial Services Forum.
1 January 2010
Sponsorship is often the first casualty in a recession, but is this justified? Pippa Collett explores the benefits of maintaining sponsorship for the long term in Argent, the journal of the Financial Services Forum.
