Due to unprecedented demand, Sponsorship Consulting, the award-winning sponsorship specialist, has announced a new set of dates starting on 26 February 2010 for its suite of sponsorship webcasts, aimed at driving the professional development of newcomers to the sponsorship industry worldwide.

The webcasts constitute the basic building blocks that all sponsorship practitioners need to create and maintain strong sponsorship relationships, with the programme offering modules for both sponsors and rights holders.

Comments from participants support the need for this type of training: “I would just like to feed back on how interesting and useful I have found Sponsorship Consulting’s brand webinars. They have been very well structured and I have thoroughly enjoyed them,” said Sarah Charig from major sponsor E.ON Energy. This view was echoed by rights-holder Clementine d’Orion from OC Group, presenters of a variety of sailing related properties and services,: “Many thanks for your very interesting presentation, with really valuable content for a junior like me!”

Pippa Collett, Sponsorship Consulting’s Managing Director, who leads the brands series, is enthusiastic. “The initial series of webcasts created such a level of interest that we felt compelled to offer alternative dates for those who wish to benefit from the live format. We have demand from brands like Diageo so clearly there is still a job to be done to ensure the basics of sponsorship are understood across the industry.” The rights-holder series is delivered by The World Sponsorship Monitor editor and respected sponsorship expert William Fenton.

The new dates are Friday 26 February and 5, 12, 19, 26 March 2010 and can be booked by visiting www.sponsorshipconsulting.co.uk/webcasts or calling +44 (0)20 7147 9957. Modules cost £69.00 including VAT and can be purchased individually or as a series. Each webcast lasts one hour and qualifies for European Sponsorship Association Continued Professional Development accreditation.

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