Brief: Corus, the steel products manufacturer, was looking for a sponsorship strategy that would place it in a market-leading position within its various industry sectors and would provide ways of supporting its business units' communications in the run up to London 2012.

Results: Sponosrship Consulting developed and implemented a sponsorship strategy that resulted in a wide portfolio of projects. These included premier sponsorhip of British Triathlon and architecture and design partnerships such as Open House Contemporary and the award-winning Architects’ Journal Corus 40 Under 40 competition.