Brief: As part of Lloyds TSB Group, Scottish Widows had adopted the various CSR policies and commitments of its parent but lacked coherence in its overall approach.

Results: Sponsorship Consulting undertook a programme of research among a range of Scottish Widows' stakeholders to audit current activity, then developed a sponsorship, donations and communications programme that would provide a concrete demonstration of the client's CSR values. Cameron Walker, Director of Corporate Communications, Scottish Widows, says: “ The work that was done has been invaluable to us in developing and implementing our Corporate Responsibility strategy right across the business. The final document presented by Sponsorship Consulting is still often referenced… although it is now rather well-thumbed!”