Brief: Having taken on sponsorship of The Varsity Match when it acquired parts of Lehman Brothers in September 2008, Nomura wanted an evaluation of the partnership to establish how to optimise the relationship going forward.

Results: Sponsorship Consulting captured critical data, including signage, hospitality, event advertising and media coverage, then input this into their Sponsorship Evaluation Model. This process identified key sources of value for Nomura and highlighted what value drivers needed to be further leveraged going forward. Nomura have acted on Sponsorship Consulting’s recommendations: “This was a new sponsorship for us, which we had to implement in a very short time frame,” said Paul Abrahams, Managing Director, Head of Corporate Communications, EMEA at Nomura. “Sponsorship Consulting’s robust evaluation process helped us to understand the value of The Varsity Match as a sponsorship opportunity for Nomura and put in place the resources required to build on its success into the future.”