The Olympian Inside: how to be sponsor and employer
Pippa Collett reviews alternatives to LOCOG sponsorship and introduces SCL’s Athlete Engagement Process for successful sponsorship of individuals through employment.
Internal Engagement: strategic investment or money down the drain?
SCL believes that getting employees excited about your sponsorships brings real benefits. We made our case for internal communications at this year''s SportBusiness Campus...
ESA Sponsorship Evaluation Framework
The completed first phase of the evaluation project, with a target date for finishing the next two phases by November 2007. Written by Pippa Collett
Developing Relationships: Hospitality Best Practice
SCL has over 20 years’ experience of experience of sponsorship and associated hospitality.
Three Megatrends: Impact on Sponsorship
SCL's presentation to the Strategic Sponsorship Forum in Barcelona, October 2006.
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