Allocation of Risk
Richard Hawkins of Bird & Bird LLP provides a lawyer's perspective on risk allocation in sponsorship in this white paper.
Glossary of Sponsorship Terms
Like many industries, sponsorship has a language of its own that can be difficult to penetrate for newcomers. To help develop a common language, we have created this Glossary. Please do let us know if there are other terms we can add.
Sunk or salvaged? Sponsorships post recession
Sponsorship is often the first casualty in a recession, but is this justified? Pippa Collett explores the benefits of maintaining sponsorship for the long term in Argent, the journal of the Financial Services Forum.
Guardian Media Group address
Pippa addresses an audience of journalists, editors, brands and agencies at Guardian Media Group's new offices.
Europe - a sponsorship snapshot
A summary of the outcomes from a European Sponsorship Association survey (2007) presented in Athens by Pippa Collett.
ESA Sponsorship Evaluation Framework
Read an executive summary of the completed ESA Sponsorship Assessment and Evaluation Guidelines. Authored by Pippa Collett.
The insource-outsource debate
Utilising sponsorship consultancies has both its stengths and weaknesses. Written by Pippa Collett.
The Dating Game
Rights-holders and sponsors' objectives and obligations identified to ensure a sponsorship lasts.
Assisting Implemetation
Pippa Collett addresses sponsorship implementation in a client company.
Sponsorship ROI
Pippa Collett addresses the topic of sponsorship assessment and evaluation.
A means to an end or an end itself: technology and sponsorship
The importance of new technology in the world of sponsorship is discussed by Pippa Collett.
The name of the game: Monetising the fan
Pippa Collett's presentation to the inaugural Football Business conference in Istanbul about how to monetise the sport's fan base.
Internal Engagement: strategic investment or money down the drain?
Sponsorship Consulting believes that getting employees excited about your sponsorships brings real benefits. We made our case for internal communications at the SportBusiness Campus...
Three Megatrends: Impact on Sponsorship
Sponosrship Consutling keynote address to the Strategic Sponsorship Forum in Barcelona.
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