Sarah has spent some fifteeen years within the sponsorship industry, understanding and developing brands. She has worked at both media owner and agency on clients such has Cadbury, Guinness, Baileys, Royal Mail, Reckitt and Coleman, Simple (skincare) and Motorola.

Sarah's strength lies in consistently applying her strategic and creative thinking to deliver innovative yet qualified business success. She believes that by optimising the benefits of sponsorship and/or advertiser-funded programming, unique communication advantages can be achieved delivering truly engaging and motivational marketing. Sarah’s ability to combine this creative, brand-led approach with media planning, analysis and buying rigour, delivers robust and deliverable solutions.