Graeme has been in the sponsorship industry since graduating in Economics from Edinburgh University, notably in corporate sponsorship for the Traverse Theatre, Edinburgh, and in event sponsorship working at The Edinburgh Fringe. Since joining Sponsorship Consulting in 2003, he has worked on a range of accounts, including The Unilever Series at Tate Modern (and the associated education project), the Orange National Business Awards and Skandia Cowes Week.

Graeme recently undertook a secondment to Shell UK, where he negotiated and managed six new sponsorships, including Shell Wildlife Photographer of the Year and Shell's £2million sponsorship of the new Launchpad gallery at the Science Museum.